Melbourne Body Corporate Management (MBCM)
Through provision of a superior level of service and support, and by generating a sense of pride and attachment in all the company’s people to ensure they are willing to go the extra mile for their clients, Melbourne Body Corporate Management is the industry-leading owners corporation management group in Victoria. First launched in 1989, there are now 45 franchises throughout Melbourne and regional Victoria.
- Refresh the core brand, and develop a new sub-brand for regional Victorian franchises to ensure that it reinforces the MBCM promise.
- Create a Corporate Style Guide to ensure brand consistency across all franchisees.
- Develop a new Marketing Plan to position the organization for continued growth over the next 5 years.
- Create a suite of new marketing and promotional materials to communicate the new brand message to existing clients and to reach out to new target markets.
- Implement a new advertising and promotional campaign focusing on a broad industry level as well as narrow target markets.
Buzz worked with MBCM in a range of capacities. A series of strategic marketing and planning workshops with the Executive and franchisees led to the development of a new marketing plan, which was specifically aligned with the organisation’s Business Plan.
Working closely with the Executive, a new strategic marketing plan was enacted which positions MBCM as ‘The Right Choice’ for Owners Corporation Management.
A new corporate style guide was enthusiastically received by the franchisee group. The core brand was refreshed and a new sub-brand created for the regional franchises. Subsequently all the business’s stationery, signage and other brand requirements were redesigned. The organisation’s website strategy was revised and new development for mobile technology was introduced, along with a tech-savvy internet marketing strategy.
“Buzz Marketing and Communications has been a revelation for our business since we began working with them. In the past it has proven impossible to find a company who could deliver strong, yet sensible advice, marketing and business strategy as well as tactical implementation… all under the one roof. They just know what they are doing”
Elly Foster, General Manager, MBCM Pty Ltd
Lighthorse Regimental Jewellery
Through its close associations with Australia’s military organizations, Lighthorse Jewellery provides a wide and diverse range of Regimental jewellery, insignia and keepsakes.
- Assist in developing marketing strategy
- Create artwork for insignia, bar mats and stubby holders, including photography, retouching, Illustrator and Photoshop work
Buzz works with Lighthorse Regimental Jewellery to provide reproduction quality artwork for a diverse range of products.
“Buzz continues to impress us with their ability to generate beautiful images from a diverse collection of regimental content, and to provide good advice in relation to our marketing efforts. Buzz is the company I use for the stuff that’s too hard for anyone else.”
David Coleman, CEO Lighthorse Regimental Jewellery
Otter & Associates
Otter & Associates assists companies to grow their businesses by developing and implementing accelerated growth strategies, frequently through acquisition. The company works closely with business owners to understand their expectations and goals, and recommends growth strategies that fit their capabilities and skills.
- Assist in developing marketing strategy for growth of Otter & Associates
- Buzz prepared a series of client interviews for use on the Otter & Associates website as well as YouTube. This included writing, filming and post-production.
“Buzz are incredibly creative, pro-active, flexible, adaptable, well-organised… and just the right size. They have this uncanny ability to understand just what it is that I require”
Warren Otter, Managing Director Otter & Associates
Hollywood Party House
Hollywood Party House is one of Melbourne’s premier event managers and providers of party supplies, decorations, lighting and sound equipment.
- Develop a range of stationery, marketing and advertising materials
- Buzz developed artwork for new stationery and promotional brochures, including extensive photography and retouching.
“Intuitive about my requirements, easy to work with and fast to respond”
Charika Wicks, Owner, Hollywood Party House